An effective and comprehensive brand strategy should include:
· Brand purpose development
· Audience development
· Competitor research
· Brand voice & personality
· Brand message & story
Brand Identity
Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable.
· This includes:
· Logo
· Colors and fonts
· Patterns and icons
· Website design
· Content and messaging
· Advertising
· Print or packaging
Brand Marketing
The way that businesses highlight and bring awareness to products or services by connecting values and voice to the right audience through
Strategic communication, like website user experience, social media marketing etc.
Brand Voice
How you talk matters! A consistent brand voice will help your brand image get recognized in multiple channels. Your brand voice could be:
· Aggressive
· Technical
· Simple
· Informative
· Conversational
                             Logo and tagline
 

First impression has the most powerful impact

Lunching:

• Your packaging, is define your audience
• Lunched only one product in first 6 month
• Lunch new product after 3 to 6 month
• Pre hype, pre marketing  
• Awareness
• Grow social accounts
• Influenced your every single product
• Collaboration
• Post, graphic video, carousal ,testing vidio .shoot etc

            Practical Implication for a New
         Entrepreneur Branding Guidelines

Here’s a list of things you must do in the first month after completing your course, for effective results to get started.

 Finalize your product

 Find a suitable vendor/ sourcing of your product

 Finalize logo/ branding of your online store

 Optimize your social media pages

 Start regular social media posting (at least thrice a week)

 Complete your website settings

 Place test order on website to analyze if its working fine

 Run engagement/ traffic ads